Posts Tagged ‘Business page’

What You Must Do on Facebook

May 18, 2012

How It Works – Facebook 101

It is really a matter of getting yourself out there…everywhere. You might be finding it difficult to be on all networks all the time or even a few times a week. This is why it is very important if you are just starting out to pick ONE social network and dive in, take some training, give it the time everyday that it needs and most importantly learn how to ask people to FOLLOW you.

Being proud of your social network will make it far more easier and likely that people will recommend you. Once they get to your site you’ll need to give them a reason to stay connected with you…. There are far to many pages or accounts to follow to end up listening to anyone who is boring or repeating what they already know.

Today we’ll talk about Facebook and the power behind you helping others to win this game of social. Once you have created a captivating Business Page that is rich with valuable information and excellent graphics it’s time to build your Chamber of Commerce. A business page can only LIKE and mention other business pages. Even when you want to thank people for coming to your page and liking it – you can only write a post and thank them – you cannot send them a direct message or pull their name into your feed by tagging them….

So how is it you make this page more engaging and lively? I am finding Facebook more and more amazing every week… Facebook is forcing us to get outside and become connected… not just on-line. You need to be going into these businesses or organizations and participating in order to get ammunition to post about – yes, you need to be physically going places to win the engagement war. My good friend Carolyn Hill at The Whistler Real Estate Company (Facebook) and my sister Cathie from Go Cat Go Cleaning (Twitter) are two shinning examples of honestly thanking and tagging businesses when they’re out and about – excellent job ladies!!

Restaurants, gyms, yoga and Farmers markets are great examples of places we can go and then @ mention them on our Facebook Pages – but don’t get me wrong, this also has to be sincere. If you go around @mentioning & tagging people and businesses without actually having reason or worse not even utilizing their services… you will be frowned upon and possibly flagged as SPAM…

It is my biggest recommendation to work with another business or two together on each of your Facebook Pages… and this week I am going to run an example of exactly what I am talking about on my business page “Keep It Simple Social Media”. The businesses that I choose will be paying me nothing, and that is what you’d expect to have an honest playing field….Just copy what I do only pick your own businesses!

On a side note, you might love a particular business that is not on Facebook or they have a page and do not understand how to use it effectively and when you spend time visiting the page it gives you no strategic benefit – talk to these business owners or recommend a social media course… If pages have no followers or no one is “Talking About” their page you need to move on and find the people who are putting in the time. That which we do not use – we lose….

Social Media Marketing takes time to build and is very important today that you lead a good example – very soon people will be looking for successful pages to follow – in order for them to cross-pollinate with you…success breeds success, has never meant more to me than it does today….

If you have a product or valuable message and no one is following you – who do you think gets this posting when you make it? Get busy and get your Business Page Name out there… Build and nurture your community and shake hands in public places and ask “Do You Have Facebook Business Page I Could LIKE?”

If you’re in the Nanaimo or Courtenay area please pass along my information on a few Social Media Facebook Business Page training clinics I will be hosting… we need to work together on this… before Facebook Offers gets here!

Facebook Business Page Training – Easy set up of page and learn the 15 minutes a day to success!


Heather Clifford Lives in Beautiful Nanaimo BC and teaches hands on simple social media all around this Province. Facebook Business Page – Twitter – YouTube – LinkedIn – Google+ – WordPress Blogging – Social Media speaking – Consulting – Team Social Media Business Plans

5 Simple Steps to Start Your Facebook Business Page. Before You Publish It!

July 29, 2011

Empty Facebook Business Page - YUK!

Something to Consider

If you publish your business page before you have it looking sexy and interesting – what kind of message are you sending to potential customers?

It is fabulous and very courageous that a lot of businesses are going a head and creating their own Facebook Business Page. Yesterday during my social media class one of my students asked ” When can I uncheck the box – only admin can see this page” We decided to take a look at the page and answer a few questions privately.

Does this page excite us?

Do we want to follow this page? Remembering that people today are very busy.

The following are a few recommendations to consider doing before you publish your Business Page for the entire world to see.

  1. Make sure you have a professional graphic design. Having a graphic artist prepare an exciting, colorful business picture might cost you $125 but the minute someone arrives on your page it screams professional. You can also use this graphic for your Twitter account, YouTube account…..

    Keep It Simple Social

2. On the picture bar in the center of your page – ask yourself how pleasing or eye-catching are the photos you are using? Just scroll across the top of them and click “X” to remove the ones you do not want.

3. Start adding other “Likes” to your page and read the posts you enjoy, start building a relationship by adding some comments and clicking the like button now and then. There are two Like buttons. The first one you need to click will give you access to that business page and add them to your news feed. The second one is the same as on your personal profile. If you like the picture or the saying you can quickly add a like and move on. This means when you go on your business page and are in the home screen, you will see all the business pages you have liked every time they update their status. On the same token if they have liked you, you will appear in their news feed every time you update your status. Reciprocal.

****** Important***** One of my students said she did not know she needed to click the Like button to follow a page – Yes you need to click Like before it will feed into your Home page.

4. Start posting information on your wall “what’s on your mind” add content of value and interest, you can add quotes, links, blogs, videos, and pictures are very popular. Think of what you like to see when you’re wondering around Facebook. Find pages you like and then create something under your business umbrella similar.

5. Always fill in as much information on your business as possible, add every link, webpage, twitter account, phone number and address. Facebook gives you great marketing ability, but it will only work if you take advantage of it. Make sure on your personal profile that you have linked your Fan Page (Business Page) in the employer box. (You need 25 Likes on your Business Page before the vanity URL kicks in)

Learning to use the many new social media tools for your business is going to take patience and time, try not to feel pressured into rushing your marketing efforts out to the world before they are looking as professional as you are. This is your reputation. Ask for help when you need it, do a lot of research into social media Business Pages, as your time permits. If you find social media confusing and would like some help…. call me – e-mail me – Tweet me – send me a message on Facebook or LinkedIn or better yet let’s go for coffee the old fashion way…. Face to Face Networking.


I Don’t Care to Share, Why Should I?

July 8, 2011

Sharing on Facebook

Time well Spent

I have a number of friends on Facebook that just sit by and read posts all day long, they never comment or weigh in on the conversations. I do admit they say Happy Birthday to people and that is a good start. The reason I know this is because they talk around the water cooler, or better yet I hear it from other friends.

The purpose of your personal profile is to be personal… be you… We tend to share photos with friends and family we keep in touch with relatives across the ocean… and you must admit how cool it is to talk to high school friends you haven’t seen in 20 years… or more!

Some people of course share too much information and by that it could be other people’s phone numbers or hold lengthy conversations that should be sent as a private message, but worst of all they post about their work problems… Yikes!

Your personal profile is the perfect place to start using and getting comfortable with social media sites. Take a minute and think about what what the words“Social Media” mean …

Try writing something in your status update everyday and just be up-beat and personal, post when something makes you feel happy or inspired, if it puts a smile on your face, your like-minded friends will feel your happiness and in-turn it will make them feel good too… that is what we call spreading the LOVE.

Facebook has a Gross National Happiness Index  (GNHI) and during special occasions and on Thursdays and Fridays the meter spikes; especially when people use positive words – it measures how we are feeling collectively . I absolutely love this meter.

When you roam around Facebook without saying anything your activity is still measured, but the GNHI can only measure status updates, because you haven’t made any you’re not included in the index, even if the post made you laugh…This idea of measuring however does make some people feel weary of how much of their life is being monitored. Rule of thumb –  don’t post anything your gramma might be upset with.

Business Page or Fan Page

Your business page should be completely separate from your personal profile, here is where you put on your business cap. In today’s world you cannot do business like yesterday… We need to un-learn all those old selling techniques – instead treat me with care, appreciate the time I am spending on your page, give me valuable information that I can take away and implement into my day. Give me links and stories, share tips and coupons, find ways to make me engage with you, why not ask me a Question????. You need to make me feel like this Fan Page “ROCKs”…Think -I want to be the topic of conversation around the water cooler! The more people share with each other the more fun social media can be, working together, sharing healthy successful ideas, creates a world of knowledge, interaction and respect… hording information can make you lonely and soon un-known… today the more you share the more friends, likes and invitations you’ll receive. The more your business will be recognized on a global level!

Promote Others

This is one of my favorite things to do… I love where I live and the beauty of Whistler is deserving of a tweet every day. When I am out strolling I often take pictures with my i-phone of the mountains, of bears, with my friends when we’re out having lunch… I usually always tweet the restaurant I’m at…I upload my pictures through Tweetdeck add a comment and post them out to over 7000 potential viewers. I have had so many awesome re-tweets and thank you’s that it really makes my day… One of my favorite women to follow is Shannon Tweed on Twitter, when she comes to Whistler she tweets all the way up Hwy 99. Shannon has 122,000 followers and when she tweets about Whistler usually 3000 people will comment back. Do you think Shannon is helping to market Whistler to the world… oh yaa!!

Social media is here to stay, every day a new application or idea is created to help you and I be more connected… You can use as many platforms as you feel comfortable with or choose to use none… but I recommend the big five… Facebook / Twitter / YouTube / LinkedIn / Blogging… oh and if you didn’t have enough going on number six has just arrived… Google+ is very cool… I’ve just been invited to joined!