Archive for the ‘Twitter’ Category

Your Employees Are A Gold Mine For Social Media

April 5, 2012

A World of Possibilities

Let us start with the facts that people are spending more and more time on social media…during office hours and at home. People Love social media… Some people love to tweet and others enjoy the social interaction on Facebook. You might be pleasantly surprised to find out that your employees are a gold mine of energy and enthusiasm when it comes to social media…now the trick is to harness that power during work hours to help the company stay top of mind and make your team feel even more excited about their jobs. Maybe the person doing your filing or answering the telephone loves to read and write outside of work and would be thrilled to help with the company’s social media efforts.

Maybe it’s time to re-visit all those resumes only this time look at them from a social media point of view…and if you’re writing a new resume maybe you should start including little items you never before thought important, social skills that compliment your current talents.

One of the fabulous ideas I’ve seen and read about recently is how employees are being included in the social media plan by having them write about their department. Not only does it educate other employees but it allows for a better understanding of the diversity of each area within the company. This gives the company a much fuller existence and is very intriguing to a lot of people while being highly educational.

Slowly leaving the corporate world are the jobs belonging to just one person. Today a “Jack or All Trades “is a popular and valuable employee.

What I am talking about is utilizing social media by being inclusive of all the people on your payroll. Collective contribution of the employees. Making each person feel needed and important within their role at the company.

How it works

You will need to create an overall GOAL for your company’s social media….really think about what is important to the company and what you are trying to carry out. Once you have completed this first task consider having a group gathering where you ask everyone to comment on your preliminary goals. Ask your employees who is using social media already and ask those who are not if it is something that is of interest to them.

You definitely need to bring in a social media consultant to talk with your  team about each aspect of social media and how it can help power a company’s marketing or keep the company brand top of mind to loyal costumers and future business.

Once you have an idea of how your team feels begin a training schedule and do not overwhelm them with too much, take it easy, make this a six month goal… but make it fun, adding more work to anyones already large job jar is not enticing and will be looked at as pressure….

Taking Advantage of all the Tools

In today’s social media world there are some fabulous tools available to watch your success and check what is working and what you don’t feel is having any impact on business. You will know and you’ll be amazed at how social media within organizations have created the new chat around the water cooler.

Get a company blog going and feed it into your company Facebook Business Page, integrate Video to add more variety, statistics tell us pictures and video are number one when it comes to what people like to view on social media. Send your Facebook posts into your Twitter as a Tweet…. Create a dashboard with Hootsuite and get some training, it is unbelievable what you can do today. Don’t miss valuable marketing time by thinking social media is going away..It’s Not!

The most important message is look within your own company at the value your employees hold, they are a gold mine of resourceful marketing ideas and talents.

On May 16th 2012 there is an incredible opportunity for your company to get started…SocialHRCamp Vancouver  Why not sign a group of your employees up for the Social Media HR event of the year in Vancouver…this is definitely a place for them to learn and get excited about social media for business…and guess what you’ve included your most valuable resource…your employees…

Have too many to choose who should a contest or draw names from a hat…just do it!…show your own enthusiasm and lead by example.


Heather Clifford lives in beautiful Nanaimo BC and teaches hands on social media clinics and consulting all around this gorgeous province. Follow me on Facebook for all the latest tips and tricks “Keep It Simple Social Media”

What You Need To Know About LinkedIn

March 23, 2012

A Few Key Points to Remember – This is your “Professional Network”

All your social media sites are professional and need to be nurtured and cared for the same way you have always done with traditional print advertising. Anything you do on the world wide web represents your professional reputation.

However LinkedIn has a motto – Relationships Matter

Today we are going to check a few key points to having a LinkedIn profile and taking advantage of the many opportunities available for marketing your brand and your name.

The Profile 

  • Be sure to have a recent professional picture which represents who you are and your friendly nature
  • Try to capture your audience with an exciting Professional Headline for your business and company name.
  • Your Professional Headline is 120 characters long – use it up!
  • Your profile is similar to a Resume and is the first area to which people are introduced to you
  • Consider a call to action phrase – make it catchy and professional
  • Your Website Options

  • LinkedIn allows you to have several website links in your profile

  • Remember to link you must use http://www.

  • To take advantage of SEO use keywords by choosing the “Other” tab – this will allow you to customize the website title… consider also adding a website link to your Facebook Business Page – a link to your Twitter account – and of course first should be your own website. Have a look at my LinkedIn profile if you’d like a little example. Heather Clifford on LinkedIn

  • How many characters you can use

  • Professional Headline – 120 characters
  • Status Field – 140 characters
  • Summary – 2000 characters – wow!
  • Company Name and Position – 100 characters
  • Interests – 1000 characters
  • Vanity or custom URL

  • In three easy steps you can claim a custom url for your LinkedIn profile…just like on your Facebook Business Page

  •  1st – Upper right corner near your name click drop down arrow  – Click on settings

  • 2nd – Scroll down the page – click on “Edit Your Public Profile”

  • 3rd – Right hand side click on Customize your public URL – (always try to secure your name)

  • In ending I would like to say I love LinkedIn’s style, they will always try to prompt you to have a 100% profile by asking you if you’d like to “Improve Your Profile” in a bright yellow box… even if you’re at 100%….why not always bump it up to the next level..

  • Don’t forget to ask me all your social media questions directly on my Facebook Business Page wall. Have a great day!

  • Keep It Simple Social Media on Facebook ♥

  • Cheers!
  • Heather Clifford lives in beautiful Nanaimo BC and teaches hands on social media clinics throughout this fabulous province of British Columbia. Call Heather today to set-up a clinic in your area 25-668-3310

  •  Twitter – Facebook Business Page – WordPress Blogging – Google+ – YouTube – LinkedIn

Yes Facebook Business Pages are Changing – Deadline March 30th, 2012!

March 13, 2012

Eight Major Changes

To someone who understands social media and Facebook in general the changes are minimal and very good…for the average new business owner who has only been using their Facebook Business Page for a few months, all the changes that Facebook is doing can be a little frustrating and intimidating…

Let’s together take a journey through the new Facebook Time-line. If you are new to Facebook Business Pages you can watch the video for an in-depth journey through Facebook. Before we go into the video tour I will point out the major changes to your Business Page if you have changed over – and please note Facebook intends to switch everyone by March 30th, 2012.

1. You now have a Cover Photo similar to your personal Profile on Facebook – do not use the same photos – you also have a Profile Picture which is similar to the look on your personal profile – do not use the same picture. If you do it could confuse you as to which page you are on.

2.Landing pages or a welcome page are gone. Everyone will now land on your Wall.

3. On the left side you had previously been able to use other tabs for your page (not to be confused with your edit page option) Now you have what Facebook is calling Applications – third-party apps i-Frames. You will always have the photo app first and it cannot be moved. All apps can be personalized now.

4. Pin a post keeps it at the top of your wall for seven days

5. Favourite a post gives you a larger version similar to your cover photo size

6. Milestones gives you an opportunity to talk about your company’s history

7. Facebook Offers has not been released for small business yet…but this is very exciting and similar to “Groupon offers” You post an offer on your wall and it feeds into all your followers news feed – from here they can claim the offer and Facebook will send them an e-mail – from here the person can take this discount or offer into the store and redeem its value….and best yet you can share this offer by e-mail with friends!!!

8. Private Messages from your followers – excellent opportunity to create private engagement

Head over to my Facebook Business Page and have a look – “Keep It Simple Social Media” (Don’t forget to click my LIKE button ♥)

Those changes are the over-all difference between your old business page and today’s new and improved Business page – it is only by testing out each button or tab that you will find what works best for you… the old rules still apply.

1. Get people to LIKE your Business Page

2. You as your Business Page need to LIKE other pages

3. Engage on both your wall and in your business page news feed “the Home tab”

The following is a video to help you better understand the changes – Here is a link if you would LIKE to upgrade your account to the New TimeLine

Heather Clifford lives in beautiful Nanaimo BC and teaches hands on social media clinics in small groups all around BC – Twitter, Facebook Business Pages, YouTube, Google+, LinkedIn, WordPress Blogging and consulting for small businesses ….Call me anytime 250-668-3310


How To Use Social Media For Small Businesses

March 2, 2012

The worry Game

A good friend of mine Maureen “Mo” Douglas called yesterday about social media, she said she didn’t know which network was the most important for her to be on and where she should be spending her valuable time…that is however if she had any spare time to be spending on social media…sound familiar?

Mo is like the masses out there trying to find the right social media network for her business, as well trying not to feel like she is being left behind…Yes it is true, more and more people are using social media today to effectively keep their business top of mind, but choosing your perfect networking tool is not easy.


Get rid of the anxiety about being left behind, social media is still very new. Take your time and learn just one network. Once you feel confident with that tool, introduce another, and ask someone how to link the accounts so you don’t have to be posting on both.

Here is why – Once you have one or two social media tools up and running you will find one month you spend most of your time on one, opposed to the other… such as, I have been obsessed with Facebook for months now, feeding my Facebook posts into Twitter and from Twitter to LinkedIn…very rarely posting directly on the other two….and then last week I spent the entire week on Twitter nurturing that network…and now this week I am over to LinkedIn….it changes…we change!


I don’t know about you, but I cannot be in two places at the same time…. and my mood and excitement switches every week… and so does my choice of social networking. Poor Mo was told not to use LinkedIn until she had the time to post directly on LinkedIn…I am on LinkedIn this week reading messages from my followers who are sending them via Twitter…I am getting the message and I am thinking of that person…who tells people these crazy things?

If you ask a social media teacher that teaches all the networks they will tell you it takes time to figure out what is right for your business…and then that could change with time to…

There is no science or right way to do social media, we do know people will stop following you if all you do is sell product or yourself…Remember social media is just that…social..

You wouldn’t walk into a Chamber of Commerce lunch and start selling to people… they’d look at you like you’re a weirdo… so don’t do it on social media…

Stop the madness and enjoy the journey, if you see and hear something interesting let everyone know…they love cool facts or stories with pictures…make me feel special and entertain and educate me….

Social media really isn’t a big deal, just a real fun and interesting place to share valuable information and every time you keep your company and name top of mind…that’s it!

Mo has just started her journey on Facebook and I encourage you to head over to her page and give her a LIKE…this woman is on fire – she is one of the funniest public speakers that I have had the pleasure to know and she has a powerful message behind her business… Mobolize Strategies on Facebook

OH – one more thing..Do you have Google Alerts Yet? That will be my next blog…I promise ♥

Heather Clifford teaches hands on social media that is simple…she lives in gorgeous Nanaimo and travels through out BC helping bridge the distance between technology and you!