How To Use Social Media For Small Businesses

The worry Game

A good friend of mine Maureen “Mo” Douglas called yesterday about social media, she said she didn’t know which network was the most important for her to be on and where she should be spending her valuable time…that is however if she had any spare time to be spending on social media…sound familiar?

Mo is like the masses out there trying to find the right social media network for her business, as well trying not to feel like she is being left behind…Yes it is true, more and more people are using social media today to effectively keep their business top of mind, but choosing your perfect networking tool is not easy.


Get rid of the anxiety about being left behind, social media is still very new. Take your time and learn just one network. Once you feel confident with that tool, introduce another, and ask someone how to link the accounts so you don’t have to be posting on both.

Here is why – Once you have one or two social media tools up and running you will find one month you spend most of your time on one, opposed to the other… such as, I have been obsessed with Facebook for months now, feeding my Facebook posts into Twitter and from Twitter to LinkedIn…very rarely posting directly on the other two….and then last week I spent the entire week on Twitter nurturing that network…and now this week I am over to LinkedIn….it changes…we change!


I don’t know about you, but I cannot be in two places at the same time…. and my mood and excitement switches every week… and so does my choice of social networking. Poor Mo was told not to use LinkedIn until she had the time to post directly on LinkedIn…I am on LinkedIn this week reading messages from my followers who are sending them via Twitter…I am getting the message and I am thinking of that person…who tells people these crazy things?

If you ask a social media teacher that teaches all the networks they will tell you it takes time to figure out what is right for your business…and then that could change with time to…

There is no science or right way to do social media, we do know people will stop following you if all you do is sell product or yourself…Remember social media is just that…social..

You wouldn’t walk into a Chamber of Commerce lunch and start selling to people… they’d look at you like you’re a weirdo… so don’t do it on social media…

Stop the madness and enjoy the journey, if you see and hear something interesting let everyone know…they love cool facts or stories with pictures…make me feel special and entertain and educate me….

Social media really isn’t a big deal, just a real fun and interesting place to share valuable information and every time you keep your company and name top of mind…that’s it!

Mo has just started her journey on Facebook and I encourage you to head over to her page and give her a LIKE…this woman is on fire – she is one of the funniest public speakers that I have had the pleasure to know and she has a powerful message behind her business… Mobolize Strategies on Facebook

OH – one more thing..Do you have Google Alerts Yet? That will be my next blog…I promise ♥

Heather Clifford teaches hands on social media that is simple…she lives in gorgeous Nanaimo and travels through out BC helping bridge the distance between technology and you!


  1. 1

    Hi Heather,

    I agree with your post! A lot of people tend to think that you need to be an expert in social media to not get left behind.The reality is that there really are no social media experts in the world. Social media changes so quick that there is no real time to master each and every platform. Taking time to get used to a certain social media platform and then expanding on that is the best way to get started in using this form of communication.

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