Using Video in Your Marketing on Facebook

Love it!

Today’s Social Media Tip

In the last two days besides sharing some of my favorite Christmas recipes I’ve shown you two very easy and powerful social media tools… Pictures and Video.


The statistics tell us over and over that when people are skimming their news feed on Facebook they love viewing pictures. If you live in a beautiful town or city, consider sharing some of your favorite spots or events as it is happening. Always add an explanation or a quote and remember your smart phone takes great pictures which can be uploaded to your social networks. I’ve updated many events around Whistler and Nanaimo keeping my community on Twitter engaged as it happens.

It is easy to find pictures on the internet to use, but nothing is more valuable than your very own photography. Remember to tag each photo as well. I always recommend starting a folder in your picture file on your computer and labeling it Facebook.


People would rather watch a video then read text. Over 2 BILLION videos are viewed daily wow wee that number is huge!

Once you start shooting video you’ll see how much fun it is and how powerful this means of communicating can be… Think of all the wonderful things you have to share… especially when it comes to your area of ability. Video is easy and educational. There are many options for capturing moments… Here are my top three choices for quick and easy to use.

PS. These are fabulous stocking stuffers!!!!

My last two videos were shot using a flip video which has a built-in speaker. I have used a tri-pod for one video and my sister Cathie held and shot the second video. A couple of rehearsals and shoot – Easy..


You need to secure a YouTube account and the sooner you do this the better…even if you are not planning on shooting video for a bit. What you want is to secure your “Channel” name. YouTube is user-friendly and is owned by Google which means your video has better potential for being found on the internet. SEO

Todays tip was a quick overview of other options for postings on your Facebook Business Page, in the New Year of 2012… we will learn a lot more about shooting video.

Shortbread Recipe 

1 1/2 cups Cornstarch

1 1/2 cups Icing Sugar

3 cups Flour

2 1/4 cups Butter

Sift dry ingredients together / slice in butter (do not melt) once well sliced mix together with your hands.

Pre-heat oven 300 – 325. Put dough in fridge covered for 30 – 40 minutes

Knead dough until chill is gone. Roll dough into 1 1/2 inch balls – flatten with floured fork – add garnish of cherries (or drizzle caramel after cooked and cooled) Put into oven for 15 – 20 mins – very light golden brown on bottom – white on top… mmmm I love Shortbread.

Cheers and Happy Holidays!

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