You need to look at social media for your business – your ready ! That said, you really don’t have anymore time in your day, but gosh darn it you need to carry out this new marketing tool into your business. Your competition is using it, it is on all the advertising, in magazines, on television. You probably have a link on your website to Facebook and Twitter, but where does it go?
Decide on one tool first – I suggest Facebook …when you start this process, it is important that you start by learning about your own personal profile. Most people I talk with seem to “Know” how to use their personal profile on Facebook. Although rarely do I find a student that has created “Lists” for their followers or created an “Event” Do you know you can use the camera on your laptop to take videos or a photo?
My suggestion is to take a good lesson on how to create and manage your personal profile. This learning process will likely take about an hour – it’s a review, getting friendly with the tabs and pages.
Create a “Business Page” or “Fan Page” (same thing). Creating this page is easy, but launching it should involve a plan to create anticipation and makes your new marketing page appealing. This will build up Like(s) – the people who are going to follow you. You need to decide what your message is and how you are you going to help people. Start engagement with other “Like” interested pages and people. Getting ready to launch your page takes time. So, how exciting are your photos ? Do you have a professional looking graphic design? This is where hiring someone who understands the importance of the process will make you stand out from the competition. How about the “drop dead” dates for changing your name or securing the vanity URL – how do you do this? … yes, you can stumble through it, but why would you choose to take this route – Perhaps to save a few dollars ? This is your hard-earned reputation.
Creating a Fan Page does take plenty of work – you need to spend a little time every week working on an exceptional, attractive and engaging Facebook Page. Most important – Make sure you are having a little fun too!
Even before using Twitter, I strongly recommend you begin blogging, take a lesson on how to write a fun interesting helpful blog. This makes you “recognized” in your chosen profession.
Learn how to Link, add Photos, post video…. How about inviting LOVED ones to help out; write about the problems your clients have experienced. Do a group blog. Be a problem SOLVER!
Regardless of which tool you choose, commit to carry out a plan on how to use these emerging media tools. Spend enough time to learn what you need so that you feel comfortable with posting on your Business Page. It is vital that you engage and continue being social on your personal profile.
I can honestly tell you it will get easier and more enjoyable as you come to appreciate through personal experience the power of cross-pollination, or the potential viral marketing offers.
Take your time – it will show you care – there really is no reason to hurry – as long as you begin.
More helpful hints can be found at: “Don’t Forget to Click the Like Button”