What You Must Do on Facebook

May 18, 2012

How It Works – Facebook 101

It is really a matter of getting yourself out there…everywhere. You might be finding it difficult to be on all networks all the time or even a few times a week. This is why it is very important if you are just starting out to pick ONE social network and dive in, take some training, give it the time everyday that it needs and most importantly learn how to ask people to FOLLOW you.

Being proud of your social network will make it far more easier and likely that people will recommend you. Once they get to your site you’ll need to give them a reason to stay connected with you…. There are far to many pages or accounts to follow to end up listening to anyone who is boring or repeating what they already know.

Today we’ll talk about Facebook and the power behind you helping others to win this game of social. Once you have created a captivating Business Page that is rich with valuable information and excellent graphics it’s time to build your Chamber of Commerce. A business page can only LIKE and mention other business pages. Even when you want to thank people for coming to your page and liking it – you can only write a post and thank them – you cannot send them a direct message or pull their name into your feed by tagging them….

So how is it you make this page more engaging and lively? I am finding Facebook more and more amazing every week… Facebook is forcing us to get outside and become connected… not just on-line. You need to be going into these businesses or organizations and participating in order to get ammunition to post about – yes, you need to be physically going places to win the engagement war. My good friend Carolyn Hill at The Whistler Real Estate Company (Facebook) and my sister Cathie from Go Cat Go Cleaning (Twitter) are two shinning examples of honestly thanking and tagging businesses when they’re out and about – excellent job ladies!!

Restaurants, gyms, yoga and Farmers markets are great examples of places we can go and then @ mention them on our Facebook Pages – but don’t get me wrong, this also has to be sincere. If you go around @mentioning & tagging people and businesses without actually having reason or worse not even utilizing their services… you will be frowned upon and possibly flagged as SPAM…

It is my biggest recommendation to work with another business or two together on each of your Facebook Pages… and this week I am going to run an example of exactly what I am talking about on my business page “Keep It Simple Social Media”. The businesses that I choose will be paying me nothing, and that is what you’d expect to have an honest playing field….Just copy what I do only pick your own businesses!

On a side note, you might love a particular business that is not on Facebook or they have a page and do not understand how to use it effectively and when you spend time visiting the page it gives you no strategic benefit – talk to these business owners or recommend a social media course… If pages have no followers or no one is “Talking About” their page you need to move on and find the people who are putting in the time. That which we do not use – we lose….

Social Media Marketing takes time to build and is very important today that you lead a good example – very soon people will be looking for successful pages to follow – in order for them to cross-pollinate with you…success breeds success, has never meant more to me than it does today….

If you have a product or valuable message and no one is following you – who do you think gets this posting when you make it? Get busy and get your Business Page Name out there… Build and nurture your community and shake hands in public places and ask “Do You Have Facebook Business Page I Could LIKE?”

If you’re in the Nanaimo or Courtenay area please pass along my information on a few Social Media Facebook Business Page training clinics I will be hosting… we need to work together on this… before Facebook Offers gets here!

Facebook Business Page Training – Easy set up of page and learn the 15 minutes a day to success!

Cheers!

Heather Clifford Lives in Beautiful Nanaimo BC and teaches hands on simple social media all around this Province. Facebook Business Page – Twitter – YouTube – LinkedIn – Google+ – WordPress Blogging – Social Media speaking – Consulting – Team Social Media Business Plans

How To Increase Your Engagement on Facebook with Referrals

May 8, 2012

Known Facts

  • Best days to posts Thur/Fri/Sunday “Mothers Day – Christmas – Thanks Giving”
  • Post every three – four hours
  • Never double post
  • Never post the same information on your Business Page as you put on your Personal Profile
  • Pictures are better than video
  • Video is better than Links
  • Make my heart sing – tell me something I do Not know (Edu-Tain)
  • Sharing a post is the biggest complement
  • Commenting on a post will send your business card
  • Liking is better than doing nothing
  • You create cross-pollination through the people who LIKE your page
  • You MUST spend time in your news feed
  • If no one is “Talking About” your page – your posts are falling on deaf ears
  • Always talk to the people who spend time on your page – think Chamber of Commerce luncheon!!!!!!

An Idea Worth Considering 

If Facebook is a place for caring and sharing I have two rules that I try to remember before posting… Find a way to thank a person or business for all their support by using the @Coast Realty Powell River…. which is known as a mention. Just doing this simple @ symbol not only helps your page with engagement possibilities but it also helps the @mention(ed)… You must have LIKED their Business Page for it to work, and it does not always work… don’t get frustrated try a different approach, and NEVER give up….

Here is the second idea which is really a lot of FUN… Try working together with another department or even supplier to run a contest or share valuable information…

For example if you were a Realtor – Florist – Boutique Wine Store – Spa – Farmers Market… anything really… help each other by working together on each others pages… run contests together… give tips that complement one another and give away a prize once a mouth… the cost is affordable when it is a team effort…

  • Write a small blog about your fabulous department
  • Tell us the company’s secret to success
  • Add a photo album of your department and team…
  • Tell us what your proud of
  • Who is the employee of the month and why
  • Top appetizer of the week – best lunch bucket
  • Best wine under $20 (according to the local experts and then ask them)
  • Host a Facebook party at a local winery and invite all your FANS!!!

  • Do’s and Don’ts
  • Favorite company photos…run a local photo contest….

You see the ideas are endless and we just need to step outside the box… don’t throw the box away…recycle it with the LOVE of referrals and compliments …and always give a helping hand where you can…

Here is a bonus tip: the more the pages you follow understand how to use Facebook to gain the most exposure the better off you are following them… Get out there and hold some hands ♥

Follow : “Keep It Simple Social Media”

Now it’s your turn…share this article with your Favorite Facebook Friends!!!

Cheers

Heather Clifford Lives in gorgeous Nanaimo BC on Vancouver Island and teaches hands on social media clinics and social media training through out this beautiful province..

Twitter – Facebook Business Pages – WordPress Blogging – YouTube – LinkedIn – Google+

Social Media Consulting – Social Media Training Nanaimo – Whistler – Courtenay – Vancouver – Victoria – Kelowna – Kamloops – Powell River – Campbell River – Chilliwack

Why is Facebook LIKE Your Garden?

April 27, 2012

The Organic Garden and the Organic Facebook Page

Garden – Before any flowers or vegetables will grow in your garden you will need to corner off an area and bring in soil – yes a little work is ahead for you

Facebook – Before anyone can follow you, you will need to create a Business Page with professional photos. 1. Beautiful cover Image 2. One business profile image

Garden – Now you’ll need to decide what you want to grow, and then plant the seeds

Facebook – You’ll need to decide what you’re going to speak about or post in your status update (Niche)

Garden – The ground will dry up fast so don’t forget to water, and pull those weeds

Facebook – It is essential that a business page looks for other like-minded business pages to LIKE and then talks to those businesses in their comment section after a post

Garden – I don’t know of many things that will grow without sunlight…let it shine, let it shine, let it shine

Facebook – When people or businesses talk to you, make sure you acknowledge their presence, and say something back…this is known as engagement and this will grow you’re talking about.

Garden – If you pick the flowers or vegetables more will grow and all you need to do is Repeat – Repeat – Repeat

Facebook – If you schedule your Facebook time everyday or two, it will become a habit… a little post, a little chat with your followers and then head over to your business news feed and chat it up with other businesses… Repeat – Repeat – Repeat

It seems pretty simple and sometimes we tend to make it more than it really is, because we are entering unfamiliar territory. Take your time and smell the flowers… nurture your new community and it will grow. Be honest, have fun and stay you ♥

Keep It – Light – Bright & Polite – Josh Ochs

Cheers!

Heather Clifford lives in beautiful Nanaimo BC and travels throughout this gorgeous province teaching hands on social media clinics.

Call Heather for social media training, consulting or speaking engagements….

Twitter – Facebook Business Pages – WordPress Blogging – YouTube – Google+ – LinkedIn

Water is essential

April 27, 2012

Water is essential